Why is it that Nu Skin has stated very agressively that it is GAME OVER for our competition? Well here is the story. What started out as an accidental discovery of the arNOX enzyme has lead to the discovery of the exact genes responsible for ageing. This is not only limited to the skin but they are currently working on genes that are responsible for the heart, eyes, brain etc. Nu Skin scientists are now able to develop formulas of natural ingredients and see at the gene level what is exactly happening.
The bottom line is that there isn't one skincare product in the world which goes to the source of aging. There is not one cosmetic procedure which goes to the sources of ageing!
From the cheapest to the most expensive skincare, nothing actually stops ageing!
From micro-dermabrasion to acid peels, nothing actually goes to the source of aging!
If we look nutritionally at every supplement company in the world. Every company has their opinion that they are the best. Scientist’s all say their formula is the best and company’s says that no there is better than their own product. Well to be honest no one has really known which ingredients and/or at what dosage really does what. It's all been a guess!
For the first time in history, a company is now able to look at a gene level and see if an ingredient is doing something. For example one product has 200 mg of Vitamin C, anoher company has 300 mg. Each company says their amount is right. But how do they know? Well now they can look at a level of ingredient and see what it is doing at the gene level.
It's game over because no other company knows which genes do exactly what. To understand this I want to explain a very important concept.
There are 26 letters in the English alphabet and these 26 letters can make up some 250,000 words. Now imagine you didn't speak english and you were the only person on earth and you were trying to make up a word. That would be very hard. Now imagine, with no reference, you tried to make up a sentence. That would perhaps take years. Now think about putting those sentences into an order which makes up poetry. Impossible right?
Ok, now that you have that analogy, understand that there are more than 25,000 genes and how many possible combinations that there can be to identify which of these genes (there are approximately 15) and in what combination are age-related.
I hope this makes it clearer as to why it is game over for our competitors. This is not a marketing spiel, it's a fact that not one of our competitors can do what we are doing. I am not a scientist but from what I have been told it will take years perhaps a decade for any company to come to the place where we are right now. By that time we will have advanced even further.
I use the analogy of apple computers agrigrating a new technology MP3 and creating a new way of listening to music which totally disrupted the entire music industry. We know that some of the biggest and most powerful companies in the world - Sony, Panasonic, JVC, Pioneer etc. None of these companies followed because they didn't understand what was happening to them until it was to late. Understanding that Apple, a forgotten or unknown brand to the X & Y generation, grew from a few billion to sales of more than US$30 billion last year and this year are ontrack to do US$40 billion. We believe that we can create a similar story in the world of wellness and anti-ageing.
The only question is will you be one of the people who takes advantage of the timing and grab your market share?
It's like surfing…
You can be sitting on the beach watching as the wave comes and miss all of the fun
You can be out there in the water lying on the surf board and as the wave comes along it picks you up and drops you down in the same spot.
Or you can learn to stand up and catch the wave, and the momentum will push you forward at a great speed.
The choice is yours.
My suggestion is to get paddling .. take a few spills but get paddling!!
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