Submitted by John Sexsmith on Friday, March 12, 2010
Hi from beautiful Hawaii. The first morning of the TE event is done.
Blake Roney spoke first- He highlighted attitude, positiveness and fun. The company has a history of innovation, the first one was the concept of all of the good, none of the bad, the second innovation was the comp plan that rewards hard work and commitment.
The last 25 years is the foundation for the next 25 years. Blake called the last 25 years NuSkin 1.0 the next 25 years is NuSkin 2.0 NuSin 2.0 has the benefits of the first 25 years of innovation and success.
Today ageLOC will take the anti aging world by storm.
Truman Hunt spoke next- he highlighted record revenues in the face of one of the worst economic trauma since the depression.
The commission pay out to distributors in 2009 was US$551 million and grew slightly higher than the sales rate of growth- this record payout is due to the comp plan change, the wealth maximizer.
AgeLOC sales are estimated to be 150 million in the first year and ageLOC will dwarf any other NuSkin product in history of the company.
There is one new person in the millionaire circle every 6 days.
NuSkin is creating an entirely new class of products in antiaging- in the past there has been new classes of products such as anti oxidants, nutraceuticals, cosmeceuticals, and today NuSkin has created a new class of products.
Nuskin is calling it Aging Response Modulators or ARM's
These products target the youth gene clusters and modulate (regulate) them.
The global anti aging market is growing at a rate of 20% per year.
There is not one other direct selling company in existence that has an equal balance of skin care and nutrition in their product line.
NuSkin has brand equity and substance in these 2 most important categories in anti aging.
AgeLoc in NuSkin and Pharmanex will make NuSkin will be THE antiaging company in the world.
Joe Chang answered the number one question about AgeLoc and longevity
- Will ageLOC make us live longer?
He gave a great answer with a humorous comment- no one mind getting older, everyone mind LOOKING OLDER and getting uglier:-)
Joe told a story in Greek Mythology when one of the Gods asked King Zeus to grant a mortal person immortality, but he forgot to ask for youthfulness so the person lived forever but looked old and ugly!
ageLOC is about how we live youthfully! It is about the quality of life.
To dominate the anti aging category, NuSkin created a new class of products that are unprecedented giving us a competitive advantage.
NuSkin is the ONLY company that can attack the fundamental sources of aging.
How can one dominate the space?
We must meet the following 6 criteria - I will list them as Joe related the information and then expand on each briefly.
1. Anti aging genetic database which is based on years of research.
If one does not have the data base
one does not have the knowledge.
2. Proprietary Intellectual Property... owning patents on the intellectual property which provide a barrier to entry and trade secrets= 3. Academic Credibility - must have academic credibility and established collaborations with already well known scientific bodies.
4. Broad spectrum of Scientific Experts - Science moves so fast that one must have a broad spectrum of scientists
5. Provided the top 4 are in place then one can create and develop
products- the top 4 are required for innovative product development.
6. Must have a disruptive technology- cannot have an incremental approach, baby steps are too easy to be overcome.
PROVIDED THE ABOVE 6 ARE IN PLACE THEN LEADERSHIP IS ESTABLISHED and you are the #1 player in the space.
Joe then showed the 6A advantage as follow
1. Aging- NuSkin has the exclusive aging Gene database- companies cannot compete- it would take them 30 years to acquire the same data base.
2. Assets- the company owns 14 patents to protects its product innovations and its own trade secrets
3. Academic allstars- LifeGen Technologies and Stanford University research
4 ageLOC algorithm- this describes the process of science- in the end we have exclusive and meaningful products that work.
An example of algorithm- Google developed the number 1 search engine in the world. You can find anything in about 20 seconds. Google created an exclusive algorithm so you can search quickly and accurately.
NuSkin has a biological algorithm - a way to look at antiaging. The algorithm has enabled NuSkin to create a new class of products.
5. ARM- aging response modulators- ageLOC was never about activating genes in one direction it is about balancing the different genes related to aging
6. Array of expertise- the company has an internal scientific team that creates a perfect storm to dominate the anti aging category.
NuSkin has 6 exclusive elements to dominate the anti aging category.
Joe expanded again on the above 6 elements-
1. Advantage in aging- NuSkin has a gene chip that analyzes 25,000 genes to locate exactly where the aging genes are located- if they cannot identify and locate the genes then they are groping in the dark The algorithm ( like the google example) enables NuSkin to find accurately the youth gene clusters related to specific tissues. They can find the youth gene clusters in every tissue in the body.
2. Assets- the company's 14 patents cover particular aspects to build, fortify the barrier to entry- even if someone could circumvent all the patents, they cannot circumvent the trade secrets. Nuskin will continue to do this in multiple areas of research.
3. Academia allstars- see the quality of NuSkin scientific advisory board, Added genetists and many more scientists from Korea and Taiwan. no other company has the number of
scientists that we have.
4.Algorithm - NuSkin can identify, and target and reset youth gene
clusters- this disrupts the paradigm of how to discover and create products in antiaging. The bottom line is- It doesn't matter what any other company creates, NuSkin has got it covered with this genetic approach to anti aging.
5.ARM aging response modulators- this is a game changing way of looking at anti aging -this is disruptive technology... look at multiple genes- identify the ones that promote youthfullness and turn them on, identify the genes that accelerate aging and turn them down- reset the youth gene clusters with ARM ( aging response modulators) products. In the battle of aging - ARM yourself :-) with ageLOC.
The first ARM was the Transformation system.
6. Army of expertise- scientists in cellular biology, chemistry, nutrition, dermatology, immunology, genetics, pharmacology, and more!
Joe Change said NuSkin has provided ageLOC from the outside, it works. ageLOC has given us proof of the principles that are scientifically proven because the products work.
Now he spoke of the inside..
The company is beginning with the mitochondria- this is the "battery"
that drives the activity of every cell.
YOUTH is preserved through the cellular energy or cellular vitality.
The cells energy drives physical, mental and sexual activity the mitochondria is power, it is our vitality.
The research has been focused on mitochondria rich tissue the three main areas are BRAIN, HEART, MUSCLE these require optimum mitochondria function
THE LATEST AGELOC DISCOVERY!!!! 372 genes NuSkin has identified and targeted 372 genes tied to the mitochondria function.
AgeLOC has always been about multiple genes. there is no single gene responsible for aging.
The youth gene clusters can be reset to bring back vitality.
The first person to use the ageLOC nutrition product was Joe Chang- they took his blood sample, did a genetic profile on his blood test,- this is a sophisticated and complex way of analyzing genes to get his gene expression profile. Joe took the new ageLOC nutritional product for 2 weeks, then Joe took a new blood test.
The results proved that the new nutritional ageLOC product reset the youth gene clusters ( ygc) in tissues!!!We now know how to reset those 372 genes in the 3 tissue.
The gene chip test clearly showed that new nutrition ageLOC reset YGC. The ageLOC nutritional product up regulated the genes that promote youthfullness, it turned them on, and down regulated the genes that accelerate aging, it turned them down .
Over the next 2 years, 2010 and 2011, there will be ageLOC product launches..
The quintessential essence of ageLOC is youthfulness...
as Joe so aptly said, after using the new nutritional ageLOCproduct for 2 weeks
"I got my mojo back"